Explore SoCal is a premium, multi-platform lifestyle series that captures the destinations, culture, and experiences that define Southern California — from the Pacific coastline to the inland deserts, from world-class culinary scenes to the innovation hubs shaping the future.
Designed for modern digital audiences across social, streaming, and emerging platforms.
Explore SoCal is structured as a scalable regional platform — beginning with San Diego County and expanding strategically across Southern California.
Season One content production is focused exclusively on San Diego County.
The Vision
Position a category-defining brand as an integral part of Southern California lifestyle — through story, not interruption.
Scalable. Exclusive. Cinematic.
Audience Profile
Explore SoCal is designed for modern, experience-driven Southern California audiences — culturally diverse, digitally native, and lifestyle-oriented.
Core demographic focus:
Ages 28–54
Affluent and upwardly mobile households
Bilingual and bicultural segments
Active across YouTube, Instagram, TikTok, and streaming platforms
This is an audience that values experience over interruption — and aligns with long-term brand affinity over transactional messaging.
Series Architecture
The Format
Explore SoCal delivers a consistent, year-round content engine built for modern distribution.
12 Premium Episodes (3–4 minutes)
60 Vertical Social Assets
Monthly Release Cadence
Cinematic Production Quality
Lifestyle-Focused Narrative System
Each episode follows a structured storytelling framework designed for scalability, consistency, and long-term brand alignment.
Built on a repeatable narrative system engineered for long-term brand integration and operational efficiency.
Season One Category Anchor Designation
Season One Automotive Anchor Designation
San Diego County
This designation grants a single automotive brand exclusive category ownership within the Explore SoCal platform for San Diego County. Integration is cinematic, narrative-driven, and structured for long-term regional positioning.
Category Exclusivity
One automotive partner per region — no competing brands, no diluted messaging. The category is yours alone.
12 Episode Integration
Your brand seamlessly woven into every episode narrative — natural, cinematic, and audience-first.
60 Social Assets
Vertical-format content optimized for every major social platform, extending reach beyond the episodes.
Co-Branded Presence
Your brand identity integrated into titles, end cards, and cross-platform distribution materials.
Multi-Platform Distribution
YouTube, Instagram, TikTok, streaming, and OTT — your story reaches audiences wherever they are.
Dealership Usage Rights
Licensed content for showroom displays, digital signage, and local dealer marketing — extending the value to the ground level.
Dedicated branded content library designed for dealership activation
Regionally focused storytelling built to strengthen San Diego brand affinity
Multi-platform distribution aligned with modern audience behavior
Structured category exclusivity that protects partner investment
Asset ownership structure designed for long-term dealership activation and digital leverage.
Exclusive Partnership
Partnership Structure
Explore SoCal operates through category-exclusive anchor partnerships.
Each major industry category is represented by a single anchor partner per region — ensuring clarity, exclusivity, and long-term brand integrity across the platform.
Season One Automotive Anchor Designation
San Diego County
Additional non-automotive category partners may be introduced selectively as the platform expands.
Select anchor partners may be offered future bilingual expansion opportunities as the platform grows — extending regional reach and deepening cultural connection within Southern California markets.
Content Universe
Content Pillars
Mobility enables experience — but the story always belongs to the place.
Five distinct storytelling verticals form the foundation of Explore SoCal — each one a lens into the region's identity, designed to captivate diverse audiences while creating natural integration points for strategic brand partners.
Adventure
From desert trails to mountain summits — the thrill of discovery on open roads.
Culture
The music, art, and communities shaping Southern California's creative identity.
Coastal
Endless shorelines, ocean communities, and the lifestyle born from the Pacific.
Culinary
Farm-to-table, taco trucks to fine dining — the flavors that define the region.
Innovation
The startups, technology, and forward thinkers building what comes next.
Behind the Lens
About the Producer
DMA Media
DMA Media is a broadcast-level production company with over two decades of experience crafting visual stories across Southern California. From network television to branded content series, DMA has built a reputation for cinematic production quality, reliable delivery, and narratives that resonate with broad audiences.
The team brings deep expertise in location-based storytelling — understanding how to capture the energy of a place and translate it into content that feels authentic, not manufactured. Every frame is intentional. Every story is built to move.
The production team brings expertise in structured narrative systems, location-based storytelling, and ongoing episodic content execution within automotive-supported broadcast environments.
Explore SoCal represents the next evolution: a scalable content platform that merges DMA's production excellence with a modern, multi-platform distribution model designed for long-term brand partnerships.
The producing team includes award-winning broadcast professionals with extensive experience in automotive-supported television environments.
20+
Years of Experience
500+
Productions Delivered
Broadcast-grade storytelling — trusted by networks, brands, and agencies across the region.
Experience includes multi-year automotive-supported broadcast segments across Southern California.
Automotive Category Anchor — San Diego County
One platform. One region. One category designation.
Season One: San Diego County.
Only one automotive category designation is available for Season One — San Diego County.